The involvement stage can include

A) shaking hands and exchanging phone numbers.
B) introductions and handshakes.
C) making a public commitment.
D) following the person on Twitter or reading his/her Facebook posts.


Answer: D

Communication & Mass Media

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A leading national daily publication instructs its writers to write "president" in lowercase while referring to the president of any country

The newspaper's style guide, however, asks the writers to write "president" in uppercase while referring to a particular individual, such as "President Mukherjee." The aim of this instruction is to reduce confusion among its readers and to a) promote consistency among its writers. b) limit creativity of its writers. c) promote the daily's unique identity. d) weed out poor writers.

Communication & Mass Media

Audiences can be sub-grouped in many ways, EXCEPT:

a. Behaviors b. Demographic c. Psychographic d. Lifestyles e. All of the above

Communication & Mass Media

Would a fully scripted drama gain from being telecast live?

a. no, because it does not have an open future b. yes, because it has more energy c. yes, because it facilitates viewer involvement d. no, because it is too difficult to do e. yes, because something unplanned may happen

Communication & Mass Media

List and explain the two main ways to record information you find during your research

What will be an ideal response?

Communication & Mass Media