Credibility appeals focus on demonstrating the qualities of competence, character, and __________

Fill in the blank(s) with the appropriate word(s).


Answer: charisma

Communication & Mass Media

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One cross-cultural study of touch, reported in the text, found the most touching in ______; the least touching in ______.

a. Scotland; Germany b. England; Brazil c. Greece; the Netherlands d. Iraq; Hungary

Communication & Mass Media

Explain the politeness theory.

What will be an ideal response?

Communication & Mass Media

Which of the following is the best example of a disconfirming behavior?

a. making nonverbal contact b. jumping to interpretation or evaluation c. asking questions d. allowing the other person to fully express their ideas

Communication & Mass Media

The assumption that an expert in one area is also an expert in another area is known as

A) intensification. B) the sleeper effect. C) the halo effect. D) the credibility factor. E) the credibility effect.

Communication & Mass Media