An effective persuasive appeal includes a central selling point that is woven throughout the entire message
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Which group includes neighborhood residents and community organizations?
A) local publics B) government publics C) internal publics D) citizen-action publics E) media publics
For the nonprofit organization, cause-related marketing or alliances create a risk that
a. it may incur additional expense b. the public may view its actions as cynical c. its image may suffer if it is not candid d. there can be backlash if the partnership doesn't fit with the corporation's core product and service offerings e. cash donations could decline because of the perception that the nonprofit is "being taken care of" by the corporate
A form containing a bar code is classified as a MICR form
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Hadoop can process large quantities of any type of data, including video and Twitter feeds
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