In a database management system, the word relation is also called a(n) _____ or file.
Fill in the blank(s) with the appropriate word(s).
table
In a database management system, the word relation is also called a table or file.
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When it comes to slide design,
A) consistency is critical because audiences assign meaning to visual elements beginning with the first slide. B) audiences will pay more attention to the slide deck than the speaker. C) typeface is easier to read on screen than on a printed page. D) the background should include meaningful decorative elements. E) charts, graphs and other functional artwork should be used sparingly.
Which of the following is not an advantage of Internet retailing over store retailing?
A. can offer a larger assortment of product offerings B. can offer increased security in payment transactions C. can enter new markets more quickly and economically D. can collect more information about the customers' buying behavior E. can offer more detailed information and product reviews
The hallmark of an optimal brand portfolio is ________
A) the ability of each brand to maximize equity in combination with all the other brands in it B) the ability of each brand to maximize its individual equity in isolation C) maximum brand overlap D) the eventual reduction of brand differentiation to create a unified brand appearance E) maximum internal competition within the firm
When a company faces strong pressures for reducing costs and limited pressure to adapt products for local markets, it should tend to use a
A. global strategy. B. transnational strategy. C. home replication strategy. D. multidomestic strategy. E. differentiation strategy.