A owns property adjoining a stream. B owns property downstream which is also adjoining. A currently uses the stream water for domestic and drinking purposes. B is a similar user. A would like to use the stream to irrigate a garden, but B would be deprived of water if A does so. Discuss the parties' rights under both the Riparian and Prior Appropriation Theories
Riparian - even though A's garden is a natural use, A cannot deprive B of water.
Prior appropriation - A is free to go ahead and irrigate so long as he appropriates before B's use.
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Mango Corporation believes that Melon Corporation engages in anticom¬peti-tive behavior in an attempt to drive Mango and its other competitors out of the market. Antitrust laws can be enforced against Melon by
a. Mango and Melon's other competitors. b. Mango and Melon's customers. c. any federal government agency. d. any business with a significant impact on interstate commerce.
The coastal town of Olaspen offers various exotic water sports and hiking expeditions to its tourists. The town government of Olaspen advertises its adventure tourism in travel magazines, newspapers, and on the television in neighboring countries. Which of the following marketing strategies does this scenario best illustrate?
A. People marketing B. Place marketing C. Event marketing D. Idea marketing
Account planning has become a very important and demanding function in many agencies because
A. it facilitates organizations in reducing the number of effective communication channels. B. it provides the creative team with more insight into consumers. C. it provides greater value to the final consumer. D. it has replaced brand management as the primary marketing function. E. it enables organizations with a centralized management to reduce costs.
Which of the following would be included in an editorial calendar?
a. Schedule for publication. b. Identification of relevant topics. c. Publication venues. d. Types of content. e. All of these.