Running Press created a line of palm-sized mini books that were sold as point-of-sale impulse items. The company grew rapidly, even though it had a small fraction of the sales in the publishing industry. They used a pure overall cost leadership strategy to capture market share.
Answer the following statement true (T) or false (F)
False
Focus strategies are often associated with small businesses because there is a natural fit between the narrow scope of the strategy and the small size of the firm. A focus strategy may include elements of differentiation and overall cost leadership, as well as combinations of these approaches. To be successful within a market niche, the key strategic requirement is to stay focused. Even though these books represent just a tiny fraction of total sales in the 23 billion USD publishing industry, they have been a mainstay for Running Press. As the Running Press example indicates, many new ventures are successful even though their share of the market is quite small.
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Which is NOT a mentioned type of bad leader?
A. incompetent B. rigid C. corrupt D. ignorant
Which of the following is the best evidence of continuous ownership of property?
A. Examination of canceled check in payment for the property. B. Examination of the client's property tax bills. C. Examination of the title policy. D. Examination of the deed.
If DuPont runs advertisements encouraging people to buy clothing that contains Lycra (a DuPont product), this would be an attempt to influence secondary demand.
Answer the following statement true (T) or false (F)
Which of the following stages in selling focuses on retaining existing customers rather than attracting new ones?
A. following up B. objection handling C. closing the sale D. trial closing E. problem solving