Product placement has reached the world of live theater and opera. The difference between product placement and other forms of promotion is:
A) ethical concerns are not taken into account.
B) viewers are being marketed to subliminally without their consent.
C) products are focused showing different angles.
D) prominent personalities add a message about the product.
E) sponsors are recognized for their contribution.
B
You might also like to view...
Omitting key letters in the work sheet would make which of the following difficult?
A) The preparation of the closing entries B) The preparation of the financial statements C) Crossfooting to the next set of columns D) The preparation of the adjusting entries
Which of the following is a discount to the retailer or wholesaler based on the volume of product ordered?
A) merchandising allowance B) case allowance C) forward buying allowance D) push money E) incentive program
Micro-marketing efforts help the economy grow by stimulating innovation.
Answer the following statement true (T) or false (F)
________ is the degree to which the validity of a selection method established in one context extends to other contexts.
A. Utility B. Exclusivity C. Generalizability D. Validity E. Reliability