During his final year as a journalism student, Chris was offered an internship by a local media agency. Though the role was unpaid, he accepted the offer. Chris felt this experience would benefit him in his future career as a journalist. Which method did
a) Networking
b) Building an audience
c) Hardworking
d) Creating personal attributes
ANS: a
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Susie went online and defriended Betsy on Facebook. Susie used a/an ______ strategy to breakup with Betsy.
A. direct B. indirect C. unilateral D. single stroke
A country ranking ______ in power distance means that power is more equally distributed in that society.
A. high B. low C. medium D. absolute zero
Grunig's International Association of Business Communicators (IABC) Foundation research study on excellence notes all of the following about public relations EXCEPT
A) it saves the organization money by reducing costs of litigation, regulation, and legislation. B) it helps the organization make money by cultivating relationships. C) it repairs problems and regains lost revenue from bad relationships with publics. D) it assists top management in developing policy. E) it can easily change a negative reputation into a positive one.
According to the model of small group communication as visualized in the small group Bull’s Eye, relational talk is to trust-building as CR talk is to _____________
A. group identification and pride B. amount of understanding and pride C. formation of group roles D. managing primary and secondary tension E. maximizing quality and productivity