The more favorably listeners view a speaker's competence and character, the more likely they are to accept what the speaker says.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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Discuss one of the real-life examples presented in the chapter and how it relates to the field of public relations

What will be an ideal response?

Communication & Mass Media

A child welfare and development secretary is preparing a presentation for the members of Congress, to help them prepare a bill. The secretary prepares the presentation based on the latest census figures

It is important that the secretary maintains accuracy and clarity, uses simple and understandable terms, and provides adequate background information about the data during the presentation. What supporting material should the secretary use to help her explain the data, and why? a) Statistics; it reduces large masses of information to general information b) Examples; it provides a variety of forms, including extended, detailed illustrations. c) Visual aid; it controls apprehension by providing a point of familiarity in an uncertain situation. d) Testimony; it tells the audience why the source is a good authority.

Communication & Mass Media

It took the history faculty at State U. two hours to make a decision concerning whom they would hire for a new position

The decision was not made final until all the members of the faculty agreed that they could live with the decision made. The faculty used the __________ method of decision making. Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

While listening to Garth give his speech, some audience members were unsure whether he said "share" or "chair." What area of delivery does Garth need to work on?

A. Rate B. Inflection C. Articulation D. Vocal variety

Communication & Mass Media