Forbes magazine is exclusively investment-oriented
Indicate whether the statement is true or false
TRUE
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Which of the following statements is TRUE of the factors that affect an advertising budget?
A) High-market-share brands usually require proportionately high advertising expenditure as a percentage of sales to maintain share. B) Brands in less-differentiated or commodity-like product classes require less advertising to establish a unique image. C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. D) In a market with few competitors and moderate advertising spending, a brand must advertise more heavily to be heard. E) Established brands usually are supported with high advertising budgets, measured as a ratio to sales.
Answer the following statements true (T) or false (F)
1. One strategy to invite guests to participate is to let the organization’s market segment know that everyone entering the service setting must provide some of the service themselves. 2. Segmenting the service process so that guests entering the service setting can choose the extent to which they can or will participate is inadvisable because it creates many inefficiencies. 3. If firing a guest becomes necessary, a subtle firing is always better than an abrupt firing. 4. A guest who is more engaged creates a better quality product than if the organization created it for them.
Answer the following statements true (T) or false (F)
1. Existentialism is represented in fidelity and self-improvement, and contractarianism is represented in fidelity and justice. 2. The traditional components of fiduciary duty include ensuring that there are no actual or potential conflicts of interest given the actions of the employee. 3. The transparency principle is based on the belief that every employee should conduct business in a truthful and open manner. 4. The property principle involves making affirmative efforts for those individuals who need help in their personal pursuits, and it also helps protect those individuals who are vulnerable to unethical actions. 5. The fiduciary principle is based on the belief that stakeholders who have a vested interest in the firm should be treated fairly.
Which of the following is not a "dirty trick"?
a. Delay b. Take-it-or-leave-it c. Split the difference d. Write a victory speech