The American Marketing Association (AMA) has created a code of ethics that includes all of the following ethical values EXCEPT ________
A) honesty
B) fairness
C) openness
D) competitiveness
E) responsibility
D
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You've been asked to give a presentation on cybercrime. List two steps that can help you define the main idea of your presentation, and then provide an example of the second step
What will be an ideal response?
Which of the following statements is TRUE of a corporation?
A) Shareholders can be required to pay debts of the corporation. B) Shares of stock cannot be readily purchased and sold by investors on an organized stock exchange. C) Shareholders are authorized to sign contracts or make business commitments on behalf of the corporation. D) Corporations pay income tax on corporate earnings, and shareholders pay income tax on the dividends received.
Karl Harris, a marketing critic, is concerned about the pervasiveness of marketing
He points out that advertising messages are everywhere, from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signage. Karl is concerned about ________. A) high packaging costs B) cultural pollution C) deceptive practices D) false wants and too much materialism E) the balance between private goods and social goods
Which of the following statements is true about a campus recruitment process?
A. The recruiters are paid employees of the college placement center. B. Campus recruiting activities are usually coordinated by the university placement center. C. The first step of campus recruitment is that all applicants go through an adjustment program at the company office. D. Campus recruiting activities help fill high-level, or executive, positions within organizations.