Which of the following is NOT a true description of the way research can assist you in the topic selection process? 

A. Research can help you feel more confident.
B. Research can help you find stories and examples.
C. Research can help you identify main and subordinate points.
D. Research can help you broaden what you want to talk about.


D. Research can help you broaden what you want to talk about.

Communication & Mass Media

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"You can burglarproof your house in three different ways" is an example of a _____ for a speech of demonstration

A) organizational pattern B) general purpose C) thesis D) specific purpose

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The primary purpose of a campaign is to educate the client. 2. Continuity means conformity. 3. Extendability means running the same ad or commercial over and over again. 4. Consumers are likely to remember the dialogue of an ad more than any other element. 5. Using the same announcer throughout a campaign helps establish common sound.

Communication & Mass Media

Suppose your instructor has just informed you that you need to prepare a speech to deliver to a group of approximately 40 individuals. Unfortunately, the only information you know about this group is that the individuals are avid readers of Rolling Stone magazine. Relying on your knowledge of the importance of audience analysis, intelligent inferences, and reasonable assumptions develop an audience profile that summarizes the most relevant demographic and attitudinal data. Finally, what two potential topics might this group be interested in hearing about?

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Informative speeches should rely on multiple channels of communication

Indicate whether the statement is true or false

Communication & Mass Media