If you don't understand a question asked of you during an interview, just answer it the best you can. Asking for a question to be repeated or clarified will make it look as if you weren't listening

Indicate whether the statement is true or false


False

Business

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The second step in generating a media list that will help a marketer meet MPR goals is

A) hiring the right advertising agency. B) identifying the individual outlets. C) figuring out where consumers shop for particular products. D) harvesting consumers' e-mail addresses. E) purchasing public relations databases.

Business

A trade name cannot be protected if it is unusual or fanciful.

Answer the following statement true (T) or false (F)

Business

An organization that buys products in one country and sells them in another without being involved with the manufacturing of that product is known as a/an:

a. international joint venture b. strategic alliance c. licensor d. multinational corporation e. trading company

Business

In an administered VMS, informal coordination brings about a high level of interorganizational management. Nonetheless,

A. decision making does not take into account the goals of the system. B. the channel members do not remain autonomous. C. the decision making is not coordinated. D. the channel members remain autonomous. E. the goals of the individual firms are not congruent with the goals of the system.

Business