Describe the job of a logistics manager and identify the benefits for a company with well-managed logistics
What will be an ideal response?
A logistics manager is responsible for coordinating the activities of all members of a company's distribution channel. Well-managed logistics can lead to reduced distribution costs, which create higher profits and potentially lower prices for consumers. Well-managed logistics can also improve customer service through better information flows, faster delivery, and easier product returns. These consumer benefits will, in turn, improve customer loyalty and the company's profits.
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Promotions targeting channels of distribution in an effort to get the channels to carry and promote the product are known as:
A) trade promotions. B) integrated marketing communication. C) consumer-oriented promotions. D) catalogue marketing.
Management may have incentive to bias financial information, but the various users of the statements are not likely to have conflicting interests in the financial information
a. True b. False Indicate whether the statement is true or false
Demand depends only on the price of the product.
Answer the following statement true (T) or false (F)
Financial leverage results from the presence of variable financial costs in a firm's income stream
Indicate whether the statement is true or false