Sylvia works in marketing for a fashion company and recently designed a very successful U.S. marketing campaign for the brand's jackets. The campaign featured very unique looking models, wearing the company's jacket, and other bold fashion choices, with the tag line, "stand out from the crowd." Sylvia's company plans to launch the campaign in Japan, but Sylvia suggests that it is first modified to better fit the Japanese culture. Which of the following alternate tag lines would be most appropriate based on the country's collectivistic values?
A. Be you and no one else.
B. Show who you really are.
C. Make the choice, everyone else has.
D. Innovation starts with you.
Answer: C
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