E. Lycroft, corporate V.P., runs a tight ship. He makes sure his top management team does what he wants it to. If any member raises issues, E.L. fires that member. His source of power is:

A) Coercive
B) Reward
C) Referent
D) All of these choices


A

Communication & Mass Media

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Tiphani, in her persuasive speech, says "So, by using these simple steps, you will save time, money, and energy." What form of persuasive appeal is this?

a. an appeal to self-esteem needs b. a negative or guilt-based appeal c. using cognitive dissonance d. an appeal to positive motivation

Communication & Mass Media

Your language is likely more formal in everyday speaking than when presenting a speech

Indicate whether the statement is true or false

Communication & Mass Media

Define communication competence. Provide at least one personal example showing how you have benefitted from it.

What will be an ideal response?

Communication & Mass Media

Although examples work very well to clarify ideas in an informative speech, they are less effective in a persuasive speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media