Briefly explain how marketers use marketing controls
What will be an ideal response?
Marketers use marketing controls to identify any shifts in expected performance of marketing efforts. These shifts can be positive or negative. Once a deviation from expected performance is identified, marketers can quickly act to adjust their marketing efforts to better achieve the desired results.
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Mini-Case Question. What is the relative product performance index for PrintWorth Inc.?
A) 100 B) 130 C) 25 D) 48 E) 62.9
When selecting a method of inventory costing, a company must consider all of the following except:
a. federal and state income tax regulations. b. current economic conditions. c. the flow of materials. d. its rate of inventory turnover.
When revenues streams are unpredictable or uneven it is known as ______.
A. stability B. goal incongruence C. performance ambiguity D. people orientation
What is acquiring secondary meaning in trademark terms?
A) when a mark that resembles a mark already registered with the federal PTO is used for a new product or service B) when descriptive words are used that have no direct relevance to a product or service C) when ordinary words establish new meaning due to its attachment to a product or service D) when a distinctive mark or design is created for a new product or service