With warehouse showrooms, a customer selects the merchandise either from a catalog or from the showroom display, fills out an order form provided by the store, and hands the form to a clerk.
Answer the following statement true (T) or false (F)
False
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If a researcher asks a consumer why s/he wants to buy a Nokia cell phone, and learns, "They look well built" (attribute); then asks "Why is it important that the phone be well built?"
and learns "It suggests Nokia is reliable" (a functional benefit); then asks "Why is reliability important?" and learns "Because my colleagues or family can be sure to reach me" (an emotional benefit), the researcher is using a technique called ________. A) brand personification B) projective technique C) visualization D) laddering E) Zaltman Metaphor Elicitation Technique
How does hybrid conjoint analysis simplify the data collection task?
What will be an ideal response?
A product consists of four parts. The reliabilities of these parts are 0.96, 0.86, 0.74, and 0.44. Calculate and indicate product reliability.
A. 26.9% B. 34.3% C. 23.2% D. 63.0%
Postponement involves?
a. Delay of shipment until payment is received b. Delay of production until materials are available c. Delay of assembly until capacity is available d. Delay of customization of mass-produced product