Innovations that extend sales in an existing market, usually by enabling new products or services to be sold at higher margins, are known as ________ innovations.
A. disruptive
B. sustaining
C. radical
D. technology
Answer: B
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What is the value in quickly tallying the votes on possible solutions in an ethical decision-making workshop?
a. It helps attendees understand the complexity of the issues by showing that not everyone will agree on solutions. b. It helps force those who make the wrong ethical decisions to take accountability for bad choices. c. It shows attendees that there can be many right answers to an ethical dilemma. d. It allows for quick, multiple revotes to demonstrate how consensus can be achieved with subsequent ethical training.
Which of the following is NOT a step in developing a promotional plan?
A) identifying the target audiences B) designing the marketing mix C) establishing communication objectives D) determining the communication budget E) evaluating the effectiveness of the communication program
A retailer opening a store in a location where it has no or little recognition should use a(n) _____ advertisement
a. competitive b. reminder c. pioneer d. institutional
In order to register for a domain name, the U.S. Patent and Trademark Office must issue an
authorization that the name is available and is not confusingly similar to existing names. Indicate whether the statement is true or false