Which of the following is NOT a step in developing a promotional plan?
A) identifying the target audiences
B) designing the marketing mix
C) establishing communication objectives
D) determining the communication budget
E) evaluating the effectiveness of the communication program
B
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A U.S. company is analyzing its business prospects in Brazil. Marketing executives understand which of the following statements to be true regarding this market?
A. Censorship issues in Brazil are highly complex. B. The relations between the United States and Brazil are complicated due to the fall of Brazil's economy. C. Brazil, a democracy, welcomes foreign investors. D. Brazil is currently the world's fifth-largest economy. E. Brazil holds the status of one of the slowest developing economies in the world.
Select 6 of the 11 items listed in the text you personally should include in a Presentation Plan Worksheet based on challenges/weaknesses you experience in giving presentations?
What will be an ideal response?
The Bentley Agency places $2,500 in radio spots and $17,500 in television spots for Darnell Insurance in June. For its efforts this month, the agency "traditionally" would receive ____ in compensation.
A. $2,500 B. $10,000 C. $1,000 D. $5,500 E. $3,000
Termination of an offer can only occur through the operation of law
a. True b. False Indicate whether the statement is true or false