What advantages does direct marketing enjoy over mass advertising?
What will be an ideal response?
Direct marketing enjoys certain advantages over mass advertising such as measurability, accountability, efficiency, and higher return on investment.
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Which one of the following statements is true of listening?
A. It does not play a significant role in quality customer service. B. Most people take the listening skill for granted. C. It is a passive physiological process of receiving sound waves and transmitting them to the brain, where they are analyzed. D. It is synonymous with hearing.
The World Bank's two major institutions are the International Development Association and the
A. International Bank for Reconstruction and Development. B. International Microloan Bank. C. collateral-based Lending Agency. D. International Bank for Development.
According to the objections of ________, a state may bring a complaint in an international tribunal on behalf of one of its own nationals but it may not do so on behalf of any other person
A. lack of standing B. lack of nationality C. lack of a genuine link, D. failure to exhaust remedies
The five-stage business buying decision process is used primarily for routine, straight rebuy purchases.
Answer the following statement true (T) or false (F)