Which is not an example of a long-form news story?
a) A "kicker" or light story about a balloon festival at the end of a radio newscast.
b) An extensive Web story examining Medicare fraud
c) A television news magazine expose on identity theft
d) A four minute long feature about insects on radio's "All Things Considered"
a
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Word-of-mouth testimonials, friends talking to friends, is known as
A) traditional advertising. B) media advertising. C) brand watch. D) buzz advertising.
_______________ links nations together based on common traits, such as geographic or cultural similarities
a) Glocal b) Globalization c) Regionalization d) National Imperialism
Jordie has decided to quit smoking, mostly because his new girlfriend is an exercise physiology major whose uncle passed away from lung cancer. Which factor of the Theory of Planned Behavior is relevant to Jordie?
A. behavioral intent B. attitudes C. perceived behavioral control D. normative beliefs
According to your textbook, memorizing your introduction and conclusion can boost your confidence and reduce anxiety
Indicate whether the statement is true or false