Briefly describe some of the ethical problems that can be associated with buzz marketing and how companies have dealt with these issues
What will be an ideal response?
Some buzz marketing activities have been deceptive, such as companies hiring actors to appear as regular consumers and hype a product to target markets, or companies hiring writers to submit positive product reviews on shopbots. The Word of Mouth Marketing Association (WOMMA) defines these activities as unethical and takes the position that anyone paid to talk up a product should identify the employing company. Buzz marketing directed at children is generally frowned upon, as these young consumers are susceptible to deception. Also, defacement activities that damage property are categorized as unethical, and may also be illegal.
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The goal of service management is to convert leads into customers
Indicate whether the statement is true or false
Organizations that effectively utilize ________ can more easily customize marketing campaigns from the segment level to even the individual customer
A) operational customer relationship management (CRM) B) integrated customer relationship management (CRM) C) analytical customer relationship management (CRM) D) collaborative design automation E) sales force automation
Failing to strictly follow the procedural rules and standards for determining disputes in courts is not likely to affect the outcome in a particular case.
Answer the following statement true (T) or false (F)
If you save well for your retirement, Social Security will only contribute about 40 percent of your retirement income
a. True b. False