Organizations that effectively utilize ________ can more easily customize marketing campaigns from the segment level to even the individual customer
A) operational customer relationship management (CRM)
B) integrated customer relationship management (CRM)
C) analytical customer relationship management (CRM)
D) collaborative design automation
E) sales force automation
C
You might also like to view...
When the amount for a debit entry in a journal is transferred to a specific account in the general ledger, it must be recorded
a. as a debit to that account in the general ledger. b. as a credit to that account in the general ledger. c. in sum only, without any regard for debit or credit, since the general ledger accounts do not have spaces for debit and credit entries. d. cannot be determined without further information.
From the retailer's view, ________ reduces the retailer's supply chain costs and investment because the vendor assumes the costs and risks of shipping the product to the customer.
A. drop shipping B. reverse logistics C. direct store delivery D. push supply chain E. pull supply chain
Which approach to marketing was especially important during the Great Depression when consumers did not have much money and firms competed intensely for customer sales?
A. marketing concept B. sales orientation C. production orientation D. customer orientation E. relationship marketing
Which sentence is punctuated correctly?
A) Wireless plan information has been received from Sprint, Verizon, and T-Mobile. B) Wireless plan information has been received from: Sprint, Verizon, and T-Mobile. C) Wireless plan information has been received from, Sprint, Verizon, and T-Mobile.