What are some strategies to use when preparing an introduction?

What will be an ideal response?


- Prepare the body of the speech first.
- Relate the introduction to the body.
- Keep the introduction brief.
- Make the introduction complete.
- Keep a file of potential introductions.
- Plan the introduction word for word.
- Be guided by examples in the text.

Communication & Mass Media

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One of the newest and hottest trends in renaming and refocusing public relationships to serve as a "one-stop shop" for communication needs, especially in large corporations, is

A) comprehensive communication. B) integrated marketing communication. C) organizational relations. D) strategic relations.

Communication & Mass Media

Why do news reporters need to protect the confidentiality of their sources?

What will be an ideal response?

Communication & Mass Media

Before developing the body of an interview, we must ?rst determine

A) the degree of ?exibility we feel is appropriate for the interview. B) if the interviewee will agree to answer the questions. C) the best time of day to request the interview. D) the type of introduction to use.

Communication & Mass Media

Camila waited in the rain for fifteen minutes because her boyfriend, D'Andre, was late to pick her up after class. When she asked him why he was so late, he replied "I had to drop off my dry cleaning on the way. Stop making such a big deal out of this!" What best classifies D'Andre's response?

A. confirming response B. impervious response C. supportive response D. disconfirming response

Communication & Mass Media