When compared with single sourcing, multiple sourcing has the advantage of:

A) spreading risk.
B) volume leveraging.
C) lower transportation costs.
D) reduced quality variability.


Answer: A

Business

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Indicate whether the statement is true or false

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Situational influences refer to

A. both the objective and subjective attributes a consumer uses to compare different products and brands. B. the temporary impediments to a consumer's purchase decision. C. psychological concepts that are useful for interpreting buying processes and directing marketing efforts. D. the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, psychological effects, and precedent states. E. the five aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.

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________ is a legal right that gives the author of qualifying subject matter, and who meets other requirements established by law, the exclusive right to publish, produce, sell, license, and distribute the work

A) Trade secret B) Trademark C) Copyright D) Patent

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A consumer wants to choose a highly reliable TV service provider with minimum service disruptions. Based on the data given in the following table, determine which TV provider the consumer should choose.


a. Crescent TV Network
b. Horizon TV Network
c. Perseus TV Network
d. Direct TV Network

Business