As part of your self-concept, self-_____ describes how you evaluate yourself overall.

Fill in the blank(s) with the appropriate word(s).


Answer: esteem

Communication & Mass Media

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Determining what motivated target audience members to react favorably to a radio advertisement, for example, the practitioner would likely choose which one of the following?

a. qualitative analysis b. quantitative analysis c. online surveys d. broadcast ratings

Communication & Mass Media

Briefly explain the three steps for building an agenda

What will be an ideal response

Communication & Mass Media

Boris extended his hand toward Rajit for a handshake, but instead, Rajit embraced Boris in a hug. Boris has likely experienced __________.

A. expectancy violation B. emotional contagion C. territoriality D. proxemic confusion

Communication & Mass Media

___________________________ is the spontaneous creation of lines of dialogue or unscripted actions during the production of a motion picture.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media