A segmentation approach to the market is more efficient than a mass marketing approach because:
A) money is spent only on those whom the manager has determined are potential customers.
B) it creates entry-barriers.
C) customers are homogeneous.
D) production costs for standardized products are minimal in comparison to customized products.
A
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When critically thinking about a speech, you should
a. determine if the speech was ineffective or effective. b. determine how effective the speech was. c. pick out what the speaker did wrong. d. determine how you could have presented a better speech.
Plum Corporation issues $400,000 of 7 percent, five-year bonds on January 1, 20x5, and sells them on the same date for their face value. The bond indenture states that interest is to be paid on January 1 and July 1 of each year. The entry to record the issuance includes
A) a credit to Cash. B) a credit to Bonds Payable. C) a credit to Interest Expense. D) All of these choices.
The ________ model treats economic growth as both the solution to all social ills and also as boundless.
Fill in the blank(s) with the appropriate word(s).
Placing sportswear and sporting goods together in one department illustrates which product grouping?
a. storability b. purchase motivation c. market segment d. functional