This theory of mass communication says that the mass media do not tell people what to think, but rather what to think about
A) Two-Step Theory
B) Magic Bullet Theory
C) The Agenda Setting Hypothesis
D) Uses and Gratifications Theory
E) Diffusion Theory
Answer: C
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Jeff falls in love quickly and the initial stages of his dating relationships are usually intense and passionate, with high levels of self-disclosure. According to the textbook, which of Lee’s styles of love best characterizes Jeff? A. eros
A. eros B. storge C. mania D. pragma
Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ______
A) public relations doesn't require evaluation B) third-party endorsement multipliers are arbitrary C) it doesn't address whether the audience took desired actions D) A and C E) B and C
In presenting the results for a statistical test of difference, the researcher should report the:
A. level of probability or significance achieved. B. degrees of freedom for the test. C. statistical test. D. null hypothesis. E. all but D.
While advocating that the state rush approval of 16 new coal-fired power plants, the
Governor displayed pictures of the state's major metropolitan areas, at night, with brightly-lit skylines and remarked upon their beauty. He then displayed pictures of working families, smiling as they held what was to be a lower monthly electrical bill. While listening to the governor, Niko thought about other, less favorable images that could be shown. For example, the Harvard School of Public Health revealed that SO2 emissions from power plants significantly harm the cardiovascular and respiratory health of people who live near the plants, and EPA studies identified fine particle pollution from power plants as responsible for more than 20,000 premature deaths a year. Why not show pictures of smoke pouring from the smokestacks? Why not show pictures of persons on oxygen? Why not show pictures of the many children who suffered? Niko's ability to think discerningly about the images used by the governor illustrates the necessity that we all develop our skill in ________. A) mental argument B) visual literacy C) first impression D) minimizing distractions