Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ______
A) public relations doesn't require evaluation
B) third-party endorsement multipliers are arbitrary
C) it doesn't address whether the audience took desired actions
D) A and C
E) B and C
Answer: B
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a. Buying habits b. Disposable income c. Magazine subscriptions d. Leisure time activities
Working for the Great Work Company has exposed Dirk to opinions and perspectives that are not in the majority. Dirk, therefore is more likely to make better decisions and resolve problems more effectively
Indicate whether the statement is true or false.
The term "levels of analysis" refers to ________
a. whether the research was conducted by a university or by a mediaorganization b. all of these c. the specific type of medium researched d. the focus of a researcher's attention, ranging from individuals to socialsystems
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A. information exchange B. newcomer assimilation C. improved performance D. organizational support