What is the purpose of a balanced scorecard?
a. To link capabilities, change strategies, and outcomes
b. To integrate measures into the strategy to track critical success factors
c. To provide action items for day-to-day execution of the strategy
d. To measure risk associated with the strategy
b. To integrate measures into the strategy to track critical success factors
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According to the principle of comparative advantage, specialization and trade increase a nation's total output since
a. resources are directed to their highest productivity. b. the output of the nation's trading partner declines. c. the nation can produce outside of its production possibilities frontier. d. the problem of unemployment is eliminated.
When examining products, consumers compare an observed price to an internal reference price they remember or an external frame of reference
Indicate whether the statement is true or false
One way that lower power parties can deal with the big players in business deals and partnerships is by limiting the ways you can do business or limiting whom you can do business with. This is an example of which piece of advice?
A. build momentum by doing deals in sequence B. never do an all-or-nothing deal C. constrain yourself D. make yourself bigger
Explain why selective attention is not controllable by a marketer
What will be an ideal response?