Which of the following statements about nonverbal elements of advertising is false?

a. People are surprisingly aware of the influence of subliminal messages in advertising.
b. Advertising messages influence social reality.
c. Nonverbal messages in advertising can make people feel simultaneously good and bad about themselves.
d. Disclaimers are not required when advertisers alter or touch up images.


ANS: a

Communication & Mass Media

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a. Memo b. Correspondence c. Goodwill d. Proposal

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This is false information that holds a person up to ridicule or contempt and affects the person's reputation and ability to earn a living

A) prior restraint B) malice C) tort D) fiduciary responsibility E) defamation

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One of the benefits of being invited to speak is not having to worry about winning over your audience

Indicate whether the statement is true or false

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According to your textbook, ________ plagiarism occurs when a speaker copies word for word from two or three sources.

A. patchwork B. global C. incremental D. partial E. secondary

Communication & Mass Media