Which of the following instances best exemplifies the use of primary research?

a. Clara cites a survey conducted by a leading research hospital.
b. Deb paraphrases a biography of Dr. Martin Luther King, Jr.
c. Lima quotes from the most recent U.S. Census.
d. Jackson reports data from the survey he conducted for his speech.


d. Jackson reports data from the survey he conducted for his speech.
The survey conducted by Jackson for his speech is an example of primary research. If the information from a person’s secondary sources doesn’t answer the person’s questions, he or she may need to conduct primary research, which is the process of collecting data about a topic directly from the real world.

Communication & Mass Media

You might also like to view...

Juliana is a computer programmer who is helping organize a conference of software engineers. She has been asked to introduce the keynote speaker, Marcus Veblen, an esteemed professor of computer science from Stanford. Which of the following would be the best choice of purpose statement for Juliana?

A. Entertain the audience with a story about Professor Veblen's days as an undergraduate. B. Explain Professor Veblen's background to the audience. C. Acquaint the audience with Professor Veblen and his work. D. Introduce Professor Veblen to the audience by briefly describing his career and provide a short history of artificial intelligence research.

Communication & Mass Media

CHOOSE ALL THAT APPLY. Narratives can be ______.

a. an epistemology b. an ontology c. an individual construction d. a relational process

Communication & Mass Media

How would you have handled a similar situation, in which a television reporter used a hidden camera to present an unflattering -- and possibly inaccurate -- picture of your company?

What will be an ideal response?

Communication & Mass Media

The introduction of a speech should accomplish all of the following EXCEPT

A) Clarify to the audience why they should learn about this topic. B) List the topics you'll be covering in the speech. C) Build the audience's confidence that you know what you're talking about. D) Break the ice by opening with a joke or other comment that is not related to the speech topic. E) Summarize the subject of the speech.

Communication & Mass Media