Utilitarianism views video games as entertainment that has negative repercussions for society.?

a. True
b. False


ANSWER:
True

Communication & Mass Media

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Research suggests that advertising influences our views of gender even more than programmed media for which of the following reasons? a. Advertising is more empowering then scripted media

b. Advertising tends to reflect gender more accurately. c. The same ads are repeated across a variety of media. d. All of these are correct. e. Ads focus more on scripting than images.

Communication & Mass Media

In a brief essay, explain how Burger King worked to integrate the Google Home smart speaker into its advertising for the Whopper. In your essay, you should discuss, with examples, the challenge of grabbing attention for your product with maintaining your product’s brand image. What did Burger King gain from this stunt? What were the problems with it?

What will be an ideal response?

Communication & Mass Media

Changing negative perceptions about an organization after a crisis has occurred is known as

A) crisis communication. B) crisis management. C) image management. D) spinning. E) motivation.

Communication & Mass Media

Conflict can always be resolved

A. true. B. false.

Communication & Mass Media