Chirp is a small smartphone company that has developed an innovative security system for its phones. The technology has yet to prove its full value, but if it catches on, it may change the competitive landscape of the smartphone industry. What type of technology is this?
A) emerging
B) pacing
C) key
D) base
E) ancillary
B) pacing
Pacing technologies have yet to prove their full value but have the potential to alter the rules of competition.
You might also like to view...
When writing an analytical report and you expect the audience to be skeptical, which of the following would work best?
A) Focusing on conclusions B) Focusing on raw data C) Focusing on the recommendations D) Focusing on logical arguments E) Focusing on market analysis
Which of the following is the best example of a convenience product?
A) a silk scarf B) a subscription to a magazine C) a gallon of milk D) a lawn mower E) a CD player
Marketing plans include details of an organization's operations and human resources
Indicate whether the statement is true or false
How do irrelevant products, like New Coke or Crystal Pepsi, score on the Neck Idea Classification Matrix?
a. They score high on novelty and low on usefulness. b. They score high on novelty and low on value. c. They score low on both novelty and usefulness. d. They score low on novelty and high on value