How do irrelevant products, like New Coke or Crystal Pepsi, score on the Neck Idea Classification Matrix?
a. They score high on novelty and low on usefulness.
b. They score high on novelty and low on value.
c. They score low on both novelty and usefulness.
d. They score low on novelty and high on value
c. They score low on both novelty and usefulness.
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The underlying premise of emotional intelligence’s impact on leadership is ______.
A. intelligence is the most essential part of leadership B. sensitivity to personal emotions is most important to positive leadership C. understanding one’s own and others’ emotions provides a base for impactful leadership D. emotional intelligence has minimal impact on effective leadership
Which of the following is included in the internal control procedure—documents?
A) Mandatory vacations will improve internal control. B) Separate the custody of assets from accounting. C) The invoices and orders must be pre-numbered. D) A company should purchase a fireproof vault to protect legal documents.
Edward I. Altman developed a multivariate model to predict bankruptcy. The model produces an overall discriminant score called a Z value. Which of the following statements is probably an unreasonable statement relating to the Z value?
a. The sales generating ability of the firm's assets is one of the important considerations in the Z value. b. The lack of a market value for a company's stock will reduce the significance of the Z value approach. c. Total assets is an important consideration in the Z value computation. d. Cumulative profitability over time is considered in the Z value computation. e. A Z score of 2.00 or below indicates a very healthy company.
Vitamin drinks are in the growth stage of their product life cycle. This means that promotion for vitamin drinks most likely focuses on ________
A) encouraging trial through sales promotion B) creating public awareness through public relations C) encouraging customers to switch brands through sales promotion D) stressing product benefits through advertising E) using competitive-parity strategies