A key purpose of the introduction is to gain _________ attention for your speech

Fill in the blank(s) with the appropriate word(s).


Answer: favorable

Communication & Mass Media

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__________ is the term for the descriptive characteristics of your audience

a. Psychographics b. Sizemographics c. Demographics d. Geographics e. none of the above

Communication & Mass Media

Harlan opened his speech by saying, "Ah'm goin ta speak ta ya tuh-day 'bout yur sec'n 'men'ment raht

to bar arms." Harlan's lack of clarity in making sounds reflects poor A) inflection. B) enunciation. C) articulation. D) grammar. E) appearance.

Communication & Mass Media

Mary works as a customer service representative. She often has to deal with customers who are frustrated or angry. What could you suggest that would assist her in dealing with such customers?

a) Remain calm and try to empathize with the customer's situation b) Be enthusiastic and energetic. c) Plan for the customer's future needs and desires. d) Keep the customer notified about work-in-progress.

Communication & Mass Media

An authoritarian leader keeps tight control, makes all decisions, runs things by the book, sets schedules, and may use coercive or reward power

Indicate whether the statement is true or false.

Communication & Mass Media