It is helpful to write very long paragraphs in persuasive messages to achieve the writer's purpose
Indicate whether the statement is true or false
False
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Which role of the change agent is defined as helping a client attain its desired outcomes by clarifying alternatives, processes, and decisions?
a. Facilitative b. Gatekeeping c. Diagnostic d. Architectural
A function of a technical innovator is to
A. support an innovation by sponsoring financial and managerial resources. B. secure acceptance for a new idea within the organization. C. develop a new technology. D. impart training for specific interpersonal skills. E. promote a new technology throughout the organization.
Adopters of individualism adhere to the philosophy that:
A. the needs and goals of society at large are more important compared to individual desires. B. government interest should solely influence individual behavior. C. communism in its extreme form is realized through violent revolution. D. people should be free to pursue economic and political endeavors without constraint.
Which of the following statements about sales promotion activities is true?
A. They may be aimed at a firm's own employees. B. They focus more on getting attention than on stimulating action by consumers. C. They usually have long-term effects. D. They usually take longer to achieve sales results than does advertising. E. They are aimed at final consumers, but not business customers.