Which of the following statements about sales promotion activities is true?
A. They may be aimed at a firm's own employees.
B. They focus more on getting attention than on stimulating action by consumers.
C. They usually have long-term effects.
D. They usually take longer to achieve sales results than does advertising.
E. They are aimed at final consumers, but not business customers.
Answer: A
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The firm's target capital structure should do which of the following?
A. Maximize the earnings per share (EPS). B. Minimize the cost of debt (rd). C. Obtain the highest possible bond rating. D. Minimize the cost of equity (rs). E. Minimize the weighted average cost of capital (WACC).
Wild River Tours Corporation wants to formulate a plan under which it pays a portion of its debts and is discharged of the remainder while continuing in business. To accomplish this goal, Wild River should file a petition in bankruptcy for relief through A) a liquidation
B) a reorganization. C) a repayment plan. D) a straight bankruptcy plan.
Your firm has preferred stock outstanding that pays a current dividend of $2.00 per year and has a current price of $21.50. Currently, preferred stock makes up approximately 15% of your firm's long-term financing
What is the market required rate of return on your firm's preferred stock? A) 8.70% B) 9.00% C) 9.30% D) 15.00%
The Transport Layer of TCP/IP is responsible for which of the following?
A) placing packets on and receiving them from the network medium B) addressing, packaging, and routing messages C) providing communication with the application by acknowledging and sequencing the packets to and from the application D) providing a variety of applications with the ability to access the services of the lower layers