The Outback Steakhouse campaign illustrates social media's:
a. High non-response rate
b. High-tech capabilities
c. Large number of "foodies"
d. Sharing capabilities
d
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Amy is a 19-year-old a college student. This description of Amy provides information on __________ forces
a. individual b. societal c. descriptive d. contextual
A speaker uses a __________ when he/she organizes the presentation by first describing various aspects of a problem, then proposes ways to address the problem, concluding with steps the audience should take
Fill in the blanks with correct word
Your credibility is a powerful tool in a persuasive presentation,
particularly when the audience disagrees with your message. Indicate whether the statement is true or false
In order for a two-sided refutational message to have a greater positive effective, which of the following conditions must be met?
a. the issue is personally relevant to the audience b. the refutation of the opposing arguments features sound logical reasoning c. the objections the speaker addresses are significant d. the audience must perceive the speaker as credible