When establishing and ranking criteria, groups should
A. develop criteria after detailed investigation of possible solutions.
B. avoid confusing criteria with solutions.
C. develop "must" criteria but not "want" criteria.
D. discard alternatives that meet "must" criteria.
B
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Barriers to listening include
a. lack of interest b. dislike the speaker, disregard the message. c. faking attention. b. all of the answers provided.
Campaign communication goals first must have which one of the following sets of characteristics?
a. They need to be measurable and cost-effective. b. They need to be executable and measurable. c. They need to be based on organization’s priorities. d. They need to be relatable to target audiences.
Stating the sources of your evidence during a speech is called giving a
A. bibliography. B. verbal footnote. C. style manual. D. credit.
Choose the research term that describes the following concept: achieved when the measurement measured what was intended.
A. Reliability B. Validity