Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
A) marketing environment
B) marketing orientation
C) strategic planning
D) target markets
E) marketing mix
A
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When writing negative news, what should follow the direct opening?
A) A sincere apology B) The negative news C) A neutral buffer D) An explanation of who you are E) An explanation of why the news is negative
The amount of income reported for tax purposes
a. is normally greater than the net income reported to stockholders. b. must be computed according to GAAP. c. is used to compute earnings per share. d. may differ from the amount of income determined for financial reporting purposes.
Those behaviors that result from repeated experience and reasoning is referred to as
A. attitudinal identification. B. learning. C. wisdom. D. psychosocial edification. E. acculturation.
Which of the following is defined as a work project that reflects the contributions of everyone on the team?
A. individualized effort B. additive task C. concerted effort D. collective effect