Which of the following statements reflects Courtney and Whipple's research findings on female versus male depictions in advertising?
A. Women were displayed in ads as decorative, non-functioning entities.
B. Women generally were displayed wearing pants or slacks in ads.
C. Women and men were depicted with equal frequency in professional
settings.
D. Women and men were depicted with equal frequency in domestic
settings.
A
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These are people who engage in word-of-mouth communication and whose information is reliable and practical
A) advocates B) managers C) celebrities D) influencers E) stakeholders
What are the strategies and tests of reasoning by narrative? Provide an example of a strong and weak narrative.
What will be an ideal response?
Studies show that listeners ________ after a speech with presentation aids.
A. care more B. are more surprised C. remember more D. are more confused
Tre has recently lost his job. He wants to vote for a candidate who will expand unemployment benefits, so he tunes in to numerous news reports about the beliefs and promises of the candidates. Which of the following variables affecting agenda setting does this scenario exemplify?
A. relevance B. uncertainty C. correlation D. salience