Outline three areas of concern in crowdsourcing.
What will be an ideal response?
Strong brand reputation - Companies with strong brands need to protect them. After all, they have the most to lose. Strong brands are built through consistent, effective marketing, and companies need to weigh the potential for misbehaving customers to thwart their careful efforts.
High demand uncertainty - Firms are generally more likely to ask for customer input when market conditions are changing. However, this often backfires when demand is highly uncertain, because customers in such markets often don't know what they want or what they will like.
Too many initiatives - Firms typically benefit from working repeatedly with the same customers. Often, the quality, quantity, and variety of inputs decrease as the frequency of engagement increases. A study of the Dell IdeaStorm program (in which customers were encouraged to submit product or service ideas) discovered that the same people submitted ideas repeatedly-including submitting ones for things the company already provided. And customers whose ideas were implemented tended to return with additional ideas that were quite similar to their initial suggestions.
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Which of the following circumstances is unlikely to increase the success of OD?
A. consideration of cross-cultural differences B. single intervention C. top management support D. goals geared to short-term results E. goals geared to long-term results
Answer the following statements true (T) or false (F)
1. The production cost report for Department 2 shows that $452,000 was assigned to the 59,000 units transferred to Finished Goods Inventory. This cost assigned to Finished Goods Inventory is recorded with a debit to Work-in-Process—Department 2. Process costing is used. 2. The production cost report for Department 2 shows that $454,000 was assigned to the 50,000 units transferred to Finished Goods Inventory. Cost of goods manufactured equals $454,000. Process costing is used. 3. The production cost report for Department 2 shows that $457,000 was assigned to the 51,000 units transferred to Finished Goods Inventory. Cost of goods sold equals $457,000. Process costing is used. Explanation: Cost of goods manufactured equals $457,000. 4. A company uses process costing and a perpetual inventory system. When finished products are sold, Cost of Goods Sold is debited and Finished Goods Inventory is credited. 5. In a process costing system, costs can be controlled with the aid of a production cost report.
In the communication-style model, people who fall into zone two display their unique behavior characteristics with less intensity than in zone one
Indicate whether the statement is true or false
You are the marketing manager of a fast-food business that wants to appeal to consumers focused on improving their health. Citing an example from the text, what marketing initiatives would you suggest the company take?
What will be an ideal response?