The need to apply for a patent would most likely arise during which phase of new product development?
A) business analysis
B) technical development
C) test marketing
D) strategy development
E) product proposal
B
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In the creative brief, the message theme is the:
A) rationale behind a unique selling point B) benefit or promise the advertiser wants to convey C) written or verbal component of the ad D) information provided in the ad to support the key idea
Which of the following components of attitude includes an individual's feelings and emotions toward the object or idea?
A. Cognitive B. Behavioral C. Affective D. Perceptual E. Psychological
The Commerce Clause in combination with the __________ limits the power of the states to tax
a. Fifth and Fourteenth Amendments b. Equal Protection Clause of the Fourteenth Amendment c. Takings Clause d. Import-Export Clause
Research has shown that a local brand often evokes higher __________________ because they tend to be seen as helping the local community.
a. Quality b. Brand Image c. Brand identity d. Affinity