Assuming that your capital is constrained, which project should you invest in last?
Consider the following list of projects:
Project Investment NPV
A $135,000 $6,000
B 200,000 30,000
C 125,000 20,000
D 150,000 2,000
E 175,000 10,000
F 75,000 10,000
G 80,000 9,000
H 200,000 20,000
I 50,000 4,000
A) Project A
B) Project I
C) Project D
D) Project C
Answer: C
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At the heart of customer equity management is
a. a system for assessing profitability at the customer or market segment level. b. utilization of penetration pricing. c. coordination between marketing and engineering. d. interfirm learning. e. the belief that all customers or potential customers are equally valuable or are worthy of efforts to retain them.
Elaborate on the drawback of SWOT analysis with the help of an example.
What will be an ideal response?
Dusty is evaluating three bids to supply fence hardware for the 5 acres of pasture that need to be fenced
Breezy submits a bid of $40 per unit with a defect rate of 3%; Lady's bid is $50 per unit with a defect rate of 0.5%; and Spike's bid is $30 per unit with a defect rate of 5%. If a section of fence fails, it costs an average of $500 in losses and herding costs to round up all of the capybaras. Dusty believes it will take 500 units to fence in this pasture configuration; which supplier should win the business? A) Spike B) Breezy C) Lady D) no difference between Breezy and Spike
What is the first stage of conversation in the social currency model?
a. Divestment b. Consideration to use the product c. Actual use of the product d. Awareness