Having a celebrity wear a certain new designers gown to an award show is known as "product seeding."


a. True
b. False


a. True

Business

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Under GASB Statement No. 34, a government entity will not continue to present fund statements

Indicate whether the statement is true or false

Business

When asking respondents about their income, you should

A) offer narrow categories of alternatives, such as "$20,000 to $22,000" and "30,000 to $32,000." B) request a specific figure, rounded to the nearest $100. C) use interviewers who are trained in eliciting answers about sensitive topics. D) position this question at the beginning of the questionnaire, to get it out of the way. E) offer broad categories of alternatives, such as "Less than $20,000" and "30,000 to $40,000."

Business

When Home Depot develops new carpet fibers that are highly stain-resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables?

A. Price B. Promotion C. Distribution D. Product E. Packaging

Business

Two modules are used to feed the final assembly station on an assembly line. The final assembly station must produce 250 units in an eight-hour day

Each finished unit needs two module A's and 3 module B's. The factory uses a standard sized container that can hold 25 module A's or 35 module B's. It takes 2 hours to fill and move a container of module A's, but only 90 minutes to fill and move a container of module B's. If both module assembly processes have safety factors of 15%, how many containers should be used for each? How many hours of demand will this satisfy? What will be an ideal response?

Business