In the context of segmentation of customers in database marketing,__________is a variable that includes gender, age, income, and marital status
A) strategical information
B) geographical information
C) psychographic information
D) demographic information
D
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If a case is appealed from the Advertising Self-Regulatory Council (ASRC), it would go to the:
A) National Advertising Division (NAD) of the Council of Better Business Bureaus B) U.S. Court of Appeals C) Federal Trade Commission D) administrative board of the Council of Better Business Bureaus
Monitoring your own emotions is critical for developing which of the following?
A. self-understanding B. self-discipline C. emotional intelligence D. resilience
________ is a type of non-sampling error arising from respondents who do respond but give inaccurate answers, or their answers are mis-recorded or mis-analyzed
It may be defined as the variation between the true mean value of the variable in the net sample and the observed mean value obtained in the marketing research project. A) Random sampling error B) Non-response error C) Non-sampling error D) Response error
If a company's free cash flow is $66,000, net cash flows from operating activities total $133,000, purchases of plant assets total $61,000, and the payment of dividends was $20,000, what amount was obtained from the sale of plant assets?
A) $7,000 B) $14,000 C) $28,000 D) Impossible to determine from the facts given.