Jade Taylor has run an advertising agency long enough to understand that the customer is not always right. He is interested in identifying his profitable customers. Define the four customer profitability tiers that might help Jade to analyze his customer base?
What will be an ideal response?
The four customer profitability tiers forming the customer pyramid of profitability are platinum, the most profitable customers and heavy users, gold, less profitable than platinum because customers look for price discounts, iron, a essential customers who provide the volume needed to utilize the firm's capacity but not profitable enough for special treatment and lead, customers who are costing the firm money.
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