Which of the following is a function of market basket analysis?
A) understanding behavior patterns of customers as they buy multiple items
B) helping retailers group customers from a certain geographical area
C) understanding strengths and weaknesses of competitors in the market
D) improving quality of a product after analyzing a competitor's high-in-demand product
A
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When a company uses a supplier outside itself to provide goods and services, it is
A. outsourcing. B. countertrading. C. franchising. D. licensing. E. privatizing.
Business-to-business marketing differs from consumer marketing in that business-to-business marketing ________
A) is targeted at many individual and household customers B) relies upon frequent impulse purchases C) emphasizes advertising more than any other element of the promotion mix D) typically involves competitive bidding and price negotiations E) usually has one person involved in purchase decisions
A home loan with fixed monthly payments and the house as collateral most closely represents which of the following bond characteristics?
A. Unsecured and serial. B. Unsecured and term. C. Secured and term. D. Secured and serial.
Which of the following statements does NOT illustrate the correct use of parentheses? A. As clearly stated in the report, we have increased our production capacity. (Please refer tothe attached document.) B. Rachel Toms (She's the customer relationship manager) is the person whom you shouldcomplain to
C. I want to see the final draft of the report (is it on this floppy disk?) and ask Sam to quicklyproofread it. D. When they met last month (at a common friend's wedding), they exchanged their cell phone numbers.